Valuation or authentication process to verify the authenticity of artistic work and cultural properties, may include authentication, looking for the roots of the property, ensuring the compliance of the packaged and what the ID claims, and in general ensuring the reliability of an artistic work or cultural property.
The importance of this process in IRAN, by considering its several thousand years of history and cultural treasure (art and cultural properties), is a very broad and indeed complex subject, artworks that sometimes dating back to several thousand years ago and sometimes are contemporary artwork that though they are new but because of their outstanding effects have become very important in the history and culture of Iran.
Given the high degree of sensitivity and importance of this issue, "Honarbaan Apadana" as the first company specialized in Art and Cultural Services, by benefiting from the presence of noble artists, prestigious professors and experts as well as having the technical equipment, materials and infrastructure needed in the related field, for the first time in IRAN authenticates artworks and cultural properties and to improve the quality of services in the country, tries to issue national document certifying the accuracy of the processes done.
The importance of this process in IRAN, by considering its several thousand years of history and cultural treasure (art and cultural properties), is a very broad and indeed complex subject, artworks that sometimes dating back to several thousand years ago and sometimes are contemporary artwork that though they are new but because of their outstanding effects have become very important in the history and culture of Iran.
Given the high degree of sensitivity and importance of this issue, "Honarbaan Apadana" as the first company specialized in Art and Cultural Services, by benefiting from the presence of noble artists, prestigious professors and experts as well as having the technical equipment, materials and infrastructure needed in the related field, for the first time in IRAN authenticates artworks and cultural properties and to improve the quality of services in the country, tries to issue national document certifying the accuracy of the processes done.
Honarbaan Apadana as the only active private sector company in this area is now offering valuation and authentication services for the first time in Iran
This company by identifying and explains the role and importance of the cultural treasure in the investment process, scientific monitoring of the market, consideration of technical knowledge and the creative design right, assessing the course of cultural and artistic evolution and related markets, being pioneer in creating new markets and appropriate protection of properties has started to value artistic and cultural outputs monetarily and proudly the results issued by this company as the only private-sector legal reference, despite having the capability of being considered by investors, is approved by domestic and international authorities. For instance to value the contemporary artworks there are various methods below are couples of them:
• Valuation estimates are given in ranges of prices to offset uncertainty. Generally, estimates are made by looking at what a comparable piece of art sold for recently, with estimates given in a range of prices rather than one fixed figure.
• The seller's reasons for selling a particular work and the buyer's reasons for buying, neither of which may have anything to do with the other. For example, a seller may be motivated by financial need, boredom with a particular artwork, or the desire to raise funds for a different purchase. Buyers may be motivated by market excitement, may be acting in accord with a collection plan, or buying like buyers of stock: to drive value up or down either for themselves or for another person.
• One method for pricing pieces by new artists of uncertain value is to ignore aesthetics and consider, besides market trends, three semi-commoditized aspects: "scale" - size and level of detail, "intensity" - effort, and "medium" - quality of the materials.
Valuing artworks in such a specialized market, therefore, takes into account a wide variety of methods, some indeed in conflict with each other, and it should be given that this company highly relies on its valuable and precious experts to find the best method for each given artwork or other cultural properties.
• Valuation estimates are given in ranges of prices to offset uncertainty. Generally, estimates are made by looking at what a comparable piece of art sold for recently, with estimates given in a range of prices rather than one fixed figure.
• The seller's reasons for selling a particular work and the buyer's reasons for buying, neither of which may have anything to do with the other. For example, a seller may be motivated by financial need, boredom with a particular artwork, or the desire to raise funds for a different purchase. Buyers may be motivated by market excitement, may be acting in accord with a collection plan, or buying like buyers of stock: to drive value up or down either for themselves or for another person.
• One method for pricing pieces by new artists of uncertain value is to ignore aesthetics and consider, besides market trends, three semi-commoditized aspects: "scale" - size and level of detail, "intensity" - effort, and "medium" - quality of the materials.
Valuing artworks in such a specialized market, therefore, takes into account a wide variety of methods, some indeed in conflict with each other, and it should be given that this company highly relies on its valuable and precious experts to find the best method for each given artwork or other cultural properties.
